Cookie Policy
Understanding our cookie usage and advertising tracking practices
Last updated: August 15, 2025
Introduction
Fiscal Edge uses cookies and similar technologies to enhance your learning experience, analyze website performance, and deliver targeted advertising through third-party platforms including Google Ads, Facebook Pixel, and Microsoft Bing Ads.
This policy explains how we collect, use, and manage cookies, and provides you with full control over your privacy preferences through our interactive cookie management system.
Manage Your Cookie Preferences
You can control which cookies are stored on your device. Essential cookies are required for website functionality, while others are optional and help us improve your experience.
Functionality Storage (Essential)
Required for website operation, security, and basic functionality
Security Storage (Essential)
Fraud prevention, security monitoring, and protection systems
Analytics Storage (Google Analytics)
Website usage statistics, performance measurement, and user behavior analysis
Advertising Storage (Google, Facebook, Bing)
Ad targeting, remarketing campaigns, and conversion tracking across platforms
Ad User Data (Audience Building)
User identification for advertising purposes and custom audience creation
Ad Personalization (Targeted Advertising)
Personalized ad delivery based on interests and behavior patterns
Personalization Storage (Content Customization)
Website personalization, content preferences, and user experience optimization
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Advertising Platforms Tracking
Google Ads and Analytics Tracking
Google Analytics: Tracks page views, session duration, bounce rates, user demographics, and traffic sources to understand website performance.
Google Ads Remarketing: Creates audiences based on website visits, enabling targeted advertising to previous visitors across Google's advertising network.
Conversion Tracking: Measures form submissions, course inquiries, and enrollment actions to optimize advertising campaigns.
Audience Building: Develops custom segments for improved ad targeting based on user behavior and interests.
Data Retention: Google Analytics data is retained for 26 months, with advertising data stored for up to 2 years unless deleted sooner.
Facebook Pixel Tracking
Pixel Functionality: Tracks page visits, form interactions, and specific user actions to measure advertising effectiveness across Facebook and Instagram.
Custom Audiences: Creates targeted advertising groups based on website visitors, enabling precise campaign delivery.
Conversion Tracking: Monitors course inquiries, enrollment completions, and other valuable actions for campaign optimization.
Behavioral Advertising: Uses collected data to show relevant educational content and course recommendations to users.
Cross-Site Tracking: Links your website activity with Facebook profile data to create comprehensive user profiles for advertising purposes.
Retention Period: Facebook retains remarketing data for 180 days, with broader advertising data stored according to their data policy.
Microsoft Bing Ads Tracking
Universal Event Tracking (UET): Monitors website visits, conversions, and user interactions for Microsoft Advertising campaigns.
Conversion Tracking: Tracks course inquiries, enrollment submissions, and other defined conversion actions.
Remarketing Lists: Creates audiences for targeted advertising across the Microsoft Advertising network and partner sites.
Search Ads Personalization: Delivers relevant course advertisements based on previous website interactions and search behavior.
Microsoft Data Integration: May integrate with broader Microsoft ecosystem data for enhanced targeting capabilities.
Retention Period: Microsoft retains advertising data for up to 390 days, with specific data types subject to different retention periods.
Your Rights and Opt-Out Instructions
Platform-Specific Opt-Out Links
Google Ad Settings
Manage Google advertising preferences and opt-out of personalized ads
Facebook Ad Preferences
Control Facebook advertising data and audience targeting
Microsoft Ad Settings
Adjust Microsoft advertising preferences and data usage
NAI Opt-Out Tool
Industry-wide opt-out from participating advertising networks
DAA Opt-Out Page
Digital Advertising Alliance consumer choice tools
Browser-Level Cookie Controls
Do Not Track Settings
Enable "Do Not Track" in your browser settings to signal your preference against tracking. Note that not all websites respect this signal.
Third-Party Cookie Blocking
Configure your browser to block third-party cookies, which will prevent most advertising trackers from functioning.
Private Browsing Mode
Use Incognito (Chrome) or Private (Firefox/Safari) browsing modes to prevent cookies from being stored between sessions.
Ad Blocker Extensions
Install ad blockers like uBlock Origin, AdBlock Plus, or Ghostery to prevent tracking scripts and advertising content.
Your Legal Rights
Right to Withdraw Consent: You can change or withdraw your cookie consent at any time using the controls on this page.
Right to Object: You can object to processing of your data for marketing purposes through platform-specific opt-out tools.
Right to Access: Request access to the personal data we have collected through cookies and tracking technologies.
Right to Data Portability: Receive your data in a machine-readable format where technically feasible.
Right to Erasure: Request deletion of your personal data, subject to legal and technical limitations.
How to Exercise Rights: Contact us through the website contact form or use the provided platform-specific tools and opt-out links.
Third-Party Services and Data Sharing
Data Recipients
- • Google LLC: Analytics, advertising, and measurement services
- • Meta Platforms: Facebook and Instagram advertising
- • Microsoft Corporation: Bing Ads and related services
- • Analytics Providers: Performance measurement and optimization
- • Marketing Automation: Course recommendation systems
Types of Data Shared
- • Behavioral Data: Page views, click patterns, session duration
- • Technical Information: Browser type, device data, IP address
- • Interaction Data: Form submissions, course interests, engagement metrics
- • Geographic Data: Country and region (IP-based location)
- • Conversion Data: Course inquiries and enrollment actions